Anyone tracking the AI content wave?

Nobody credits the camera. But everyone notices when the camera work is poor. The tool matters. The choice of tool matters. The skill in using the tool matters. It's just not the ONLY thing that matters anymore.

I wrote an article last week that would have taken me four days to research, draft, and edit. With AI assistance, it took one day. Same quality -- arguably better, because I had time to add original research that I'd normally have cut for deadline.

One day instead of four. That's the kind of productivity shift that changes business models. A freelance writer producing at four times the speed can either earn four times as much or charge the same and have three days free.

Or they can use those three days to build something more valuable than articles. A brand, a product, a platform. Content becomes the engine, not the destination. The Starter Kit approach is exactly this -- content powers the platform which drives the revenue.

Content as engine. I like that formulation. We've been producing content for years, but always as an end in itself. The shift to content as fuel for larger business objectives is where the real opportunity lies.

And the AI makes that shift practical rather than aspirational. You can maintain a content cadence -- weekly articles, social posts, newsletters -- while simultaneously building the infrastructure around it. Previously that required a team.